YouTube was originally created to let people share videos that they created. It has evolved into one of the most popular sites on the internet with millions of people watching video content every day. Advanced YouTube Tools offers a variety of ways to make money including ad revenue, subscriptions and affiliate marketing. Some YouTubers are even able to turn their videos into six figure incomes!
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YouTube has several ranking factors that affect how well your video ranks in search results. Some of these can be controlled by you (the title, description and thumbnail), others are influenced by the users (likes and dislikes) and finally there’s the algorithm. The algorithm tries to find videos that it thinks are most relevant for each search query and then shows those videos to the most viewers.
The best way to optimize your videos for SEO is by choosing the right keywords for each video. This involves analyzing both your target audience and the competition to determine what keywords are being used in searches for video content like yours.
Once you’ve selected a keyword, you can use the Semrush YouTube keyword research tool to see how much search volume it has. This will help you decide whether or not it’s a good idea to pursue the video keyword or if there is another related keyword that might be better.
The other factor that YouTube looks at is user engagement with the video. This includes things like the average watch time, how many times the video is watched and whether or not the video was shared. YouTube likes it when people spend a lot of time on the site and will therefore rank videos that have long session watch times higher in search results.