Positioning your brand to succeed in the rapidly unfolding opportunities of the Cannabis, Hemp and CBD industry starts right now. Even as regulations are still evolving, positioning your CBD brand to attract, build and nurture a strong audience online is vitally important to long-term success.
This is especially true for CBD companies that are focused on building their client base through recurring sales and customer retention. Using email marketing to nurture existing customers by promoting new CBD products, special promotions or relevant information, can help grow your sales and increase the overall value of your customer base.
Breaking Through the Noise: Stand Out with a CBD & Hemp Marketing Agency
Client Verge also offers strategies that can boost the organic traffic to your website by leveraging high-volume keywords in your blog content, product descriptions and web content. They can also optimize your website for lead generation and conversion, allowing you to capture leads through a form or email address.
Elevated is a digital marketing agency with more than 15 years of experience in heavily-regulated markets such as healthcare, finance and insurance, and now cannabidiol (CBD) and hemp. They specialize in keyword research, technical SEO and link building, making them the ideal partner to manage your CBD website’s search engine optimization and digital marketing campaigns.
Using social media to promote your CBD brand and drive ad spend is another great way to generate awareness. However, you must be careful not to use overly promotional tactics like offering a free sample with every order or using a countdown clock to create the impression that supplies will run out. These tactics may violate ad policies and are often used by fraudulent CBD sellers who are not following the law.